In Defence of Chains
We hear a lot about how generic English town centres are due to the proliferation of chain stores and restaurants, and I’ve complained about this in the past. Today, partly because I’ve just had a nice lunch in Café Rouge (nearly 100 branches throughout the UK) and am sitting in a comfy brown leather chair in Café Nero (over 300 branches), I’m going on the defensive. Is a generic English town centre actually as bad as we’re led to believe?
To start with, how many English town centres do you ever actually find yourself in? Probably no more than one on a regular basis, and maybe a couple of others when you take a day trip on a sweaty bank holiday weekend when you’re probably too grumpy and hot to really appreciate anything anyway — the point being, what difference does it make to someone living in Rochester that they share a large range of shops with, say, Exeter? Probably very little.
For the residents of the town, those shops that appear in every English high street do actually sell things that residents need, so I’m sorry if the tourists turn up and are disappointed that the high street is populated by HMV and Boots instead of local artisan stores selling hand-whittled jams, but sometimes I need to buy some plasters and Boots seems to be a logical place to do that. I’m quite glad that it’s located in prominent location, because if I’ve accidentally shaved an artery then I don’t want to be wandering around the quaint side streets looking for an independent chemist.
A man’s gotta eat
When friends would visit me in Oxford, we’d stop for coffee in various independent or semi-independent places — The Grand Café, Café Coco, Georgina’s — but we’d generally lunch at Café Rouge or Pizza Express. And now, here in London, with all its hundreds upon hundreds of different eating options, where do I find myself eating most of all? It’s Café Rouge and Pizza Express, where I know in advance of arriving that I can get a decent Steak Frites or Capricciosa.
These chain restaurants are not challenging or unique eateries, but sometimes — most times — that’s not what I’m eating out for. Sometimes…I just want lunch. Stuart Maconie wrote in Pies and Prejudice: In Search of the North, “Having railed against the increasing homogeneity of modern northern street life, I’m now going to renege on all my principles by admitting that I don’t mind if it means that there’s a twelve-inch American Hot in every town with my name on it”, and I can understand this. It’s low-risk living, but so what if the food’s good and the atmosphere congenial?
Maybe I’m just getting old
It should be possible for an English town to have these national stores and retain a regional character — it doesn’t have to be one or the other. Perhaps what’s needed is a bit more collaboration between chains and local retailers — I don’t see any reason why a chain restaurant can’t source its ingrediants locally where available, and even offer some local specialities alongside the standard menu.
I should also point out that although I’m easing off on the prevelance of chain stores and restaurants, I’m in no way condoning eating at Nando’s; a chain is only acceptable so long as it isn’t serving spicy crap in a bun.
I hear that a lot since I moved to the States. Chains do wonders for the world really. They supply jobs,
On one hand, it’s really nice to know that you can go just about any where in the world and reliably get a barely edible but acceptable meal at McDonald’s in a crunch.
On the other hand, it’s extremely disappointing to be an American traveling abroad only to find most of my options are the same shops and restaurants I have at home. What was the point of going?
You could say I’m a little torn on this point, but in general, I’m likely to say that chains homogenize our culture on a world-wide level and make it even more difficult for solo entrepreneurs and family businesses to stay afloat. Even if they do provide some excellent goods and services.