Everything tagged with “The NME”

1. The NME

   29 June, 2004:

   Buy an issue of The NME. It could be the current issue, or a recent issue. Start at page one, and read your way through it.

   • If you encouter the word ‘shroomadelica’, take a drink.
   • If The NME describes 2004 as being ‘The Third Summer of Love’, take a drink.
   • If you see their ‘shroomadelica’ logo and typeface, take a drink.
   • If an NME reporter interviews a musician and asks them if they take mushrooms (or ‘shrooms), or there’s an article on The Bees, or The Zutons, or any modern band at all somehow linking them to the ‘shroomadelica’ movement, take two drinks.
   • If you start getting the feeling that The NME really is going on about taking mushrooms an awful lot, and the nagging suspicion that this mushroom craze is not actually sweeping the nation, but sweeping the offices of The NME and nowhere else, take a drink.
   • If you read something about music, have some coffee, and check that you’re still reading The NME, because chances are, you’re not.

   You’ll be pissed by page seven.

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